The Theory And Magic Bullet Theory - 767 Words

To begin with, throughout the semester in Mass Communication Theory and Research we’ve discussed various research theories; however, the two theories that interest me were the agenda setting theory and magic bullet theory. I choose these two theories specifically because they both focused on how the media is the core and how it can immensely affect audience’s perception and behavior towards the media. First, The Agenda Setting Function of the Mass Media, it was first put forth by Maxwell McCombs and Donald Shaw in 1972 in Public Opinion Quarterly. They originally suggested that the media sets the public agenda, in the sense that they may not exactly tell you what to think, but they may tell you what to think about. In their first article where they brought this theory to light their abstract states: â€Å"In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the â€Å"agenda† of the campaign.† McCombs and Shaw went on to write on agenda setting at great length, the have produced many articles and research on the various facets of the theory. Since their introduction of this theory there has been a plethora ofShow MoreRelatedUses And Gratification : Magic Bullet And Hypodermic Needle Theory2479 Words   |  10 Pages Uses and Gratification (UG) theory is an audience-centered and approach that focuses on what media consumers do with media rather than what media does to people. Unlike Magic Bullet/Hypodermic Needle Theory, which implies the media have powerful, direct and immediate effect on its audience members. In other words, UG theory suggests individuals select media content actively as opposed to passively influenced by the overwhelming media messages. The theory is under socio-psychological becauseRead MoreThe Assassination Of John F. Kennedy1172 Words   |  5 Pagesa parade. Since this catastrophic event there have been numerous theories, conspiracies, and speculations as to what actually happened that day. Some believe in a theory as to which a single bullet fired from Lee Harvey Oswald performed a magical trajectory route to hit both the president and Texas Gov. John Connally. While there are plenty of theories of what happened that day, the most prominent and likely is the lone gunman theory which exhibits Lee Harvey Oswald firing three shots hitting theRead More Manipulation of Truth in Oliver Stones JFK Essay1260 Words   |  6 Pagesdirecting, Stone is able to make an audience believe whatever he wishes. In the 1991 film JFK, Oliver Stone manipulates facts in order to convey a fictional conspiracy involving the assassination of John F. Kennedy. The Zapruder film and the magic bullet theory are two facts that Stone employs to trick the audience into believing his fabricated tale. nbsp;nbsp;nbsp;nbsp;nbsp;Stone unfolds this film through the eyes of Jim Garrison, the district attorney of New Orleans, who believes that thereRead MoreHypodermic Needle Theory1128 Words   |  5 Pagesdiscusses the Hypodermic Needle Theory – its history, key concepts and criticism. As the theory suggests direct and immediate effect of mass media to its audience, a social phenomenon called ‘copycat crimes’ is analyzed through its lens. The criticisms and ambiguities of the hypodermic needle theory are used to formulate a new theory believed to be more applicable and accurate to social issues and media awareness at present. The theory named Bulletproof Audience Theory suggests that viewers are indirectlyRead MoreHow Media Influences The Minds Of All Who Consume It1569 Words   |  7 Pageshave differing theories on how the media influences the minds of all who consume it, and it is impossible to tell which theory is correct. However most theorists agree that one theory may fit one audience member, but not the other. For example, one viewer watching a program such as 60 Minutes or A Current Affair may believe everything being said wholeheartedly and without interpretation, however another might be skeptical or decide to research the story for themselves. The three theories that are prominentRead MoreAssassination of John F Kennedy1119 Words   |  5 Pagesstunned by a horrific incident that has forever changed the view of the events that occurred during this day. While our President was riding a convertible motorcade down Elm Street in Dealey Plaza, Texas he was abruptly struck by two penetrating bullets in the upper back and head. Our 35th President of the United States of America had been fatally assassinated by Lee Harvey Oswald, a sniper from the sixth floor of the Texas School Book Depository Building. However, did Lee Harvey Oswald, a crazyRead MoreEssay about The Kennedy Assination: A Conspiracy?1226 Words   |  5 PagesKenne dy’s death, contradicting the Warren Commission’s theory. However, the HSCA could not prove that someone other than Oswald may have assassinated the president. What the HSCA could do however, was to prove that there were flaws in the evidence that the Warren Commission used to formulate their theory about Oswald being the lone assassin of JFK. A major part to the Warren Commission’s theory was the three bullet idea, in which the first bullet supposedly passed through Kennedy’s neck and then causedRead MoreEssay on Oswald Didnt Kill Kennedy1600 Words   |  7 PagesHill), and not from the Texas School Book Depositary. The number and timing of the bullets fired again prove that Oswald, acting alone, did not kill President Kennedy. Oswald also could not possibly have had the opportunity to shoot President Kennedy, and the rifle in question could not have been used by Oswald in the assassination. Countless witnesses of the assassination say that the direction of the bullets came not from the Texas School Book Depository, as was stated in the Warren Commission’sRead More The Impact of My Favorite Form of Media in Mass Communication1545 Words   |  7 Pagesrecord it. It conglomerates my love of sustenance and travel at the same time. There are many mass communication theories conveyed up through the media world, but I sense a few do relate to my chosen form of media. There are three certain mass communication theories that contribute to my impact on this form of media: Spiral of Silence Theory, Agenda Setting Theory and the Hypodermic Needle Theory. Diners, Drive-Ins and Dives persuades me to cook and appreciate cooking and food. Being married, IRead MorePresident John F. Kennedy911 Words   |  4 Pages There are many theories on what happened on November 22, 1963. A president was assassinated while campaigning for re-election. Many people are skeptical about what happened and many theories have been formed. Though there is only one right answer to what really happened on this somber Friday, many people have formed their own beliefs. One theory is that there was more than one shooter. What, as close as can be collected from the existing reports, are the circumstances surrounding JFK s death to