HR Dissertation - Iconicity and hubris The WritePass Journal

HR Dissertation - Iconicity and hubris Abstract HR Dissertation Iconicity and hubris ). Hubris indicates a high level of self-assurance and thus is identified as extensive pride or self-confidence. In a book by Glendinning (2012), the focus is on the pitfalls of global modernism demonstrated in the creation of various architectural buildings globally. The main argument introduced by the researcher is that architecture has been apparently spectacularised, which has led to alienated architectural pieces and individuals. It has been indicated that the so-called iconic buildings have insignificant social and historical integrity, implying that the aspect of iconicity has been replaced by triviality that shows inappropriate identified architectural objectives (Jacobs, 1961). The type of iconic buildings created by famous Starchitects has expanded criticism in recent years, as outlined by Glendinning (2012). These buildings have been presented as competing for attention on the skyline and in the mass media. Similarly, Sudjic (2005) indicates doubts in the authenticity and properly intended purpose of iconic buildings. Moreover, researchers have considered iconicity as a distinct type of architectural tourism, which reflects in buildings intended for urban travel destinations (Specht, 2014). Kent (2010) implies that architecture’s status has been changed from iconic to extraordinary in the process of exploring architectural buildings’ effect on a sense of place. Such a sense has been explored by Rybczynski (2008) with a focus on the Bilbao effect or the Bilbao anomaly representing a costly iconic failure. The Bilbao effect, as shown in an article by Martin (2013), creates controversies and thus the researcher presents a warning about the perceived negative impact of Starchitects’ iconic buildings on local cities and states. Iconic architecture has been identified as a substantial failure, as argued in an article by Romaniuk (2010). The author of the research has presented convincing arguments relating to the manipulation of the mass media trying to create a desirable vision of iconic architecture. Such manipulation is evident in emotionally charged architectural projects including the Freedom Tower for Ground Zero (Romaniuk, 2010). It has been argued that the decline of belief and the extensive growth of pluralism have led to the emergence of iconic buildings that are unable to fulfil the objectives of authentic iconography (Reutskaja and Nueno, 2009). In addition, the legitimacy of identifying particular buildings as iconic can be judged with time, disregarding the mass media’s projected implications of successful architectural buildings solely based on sociological and financial profitability. Based on the major studies presented in the literature review, it can be concluded that buildings shou ld be constantly assessed in terms of the values with which they are associated. Chapter 3: Research Methodology The type of research methodology used in this study is non-empirical research design, which is suitable to explore the relationship between iconicity and hubris. Arguments are based on evidence and credible opinion provided in secondary resources (Yanow and Schwartz-Shea, 2006). The major aspect relating to non-empirical research is the focus on data previously gathered by researchers in the field of architecture rather than gathering a new set of data. This research framework is often associated with the purposes of humanities and natural philosophy. One of the most important elements of this type of research methodology, as applied in the present study, is review of existing literature as the focus is to provide sufficient arguments in order to accomplish the previously stated research objectives (MacNealy, 1998). The systematic review of existing literature on the subject implies not only prior knowledge and adequate research skills but also ability to use a distinct form of meta- analysis in an attempt to reach conclusions which are important for the study. It has been noted that non-empirical research analysis suggests a significant amount of varying interpretations of the information obtained from secondary resources. A strong sense of intellectual inquiry is essential in this type of research because the process of acquiring knowledge is accomplished through valid critical and analytical interpretations of the research material (MacNealy, 1998). In fact, it is important to emphasise on the reinterpretation of consolidated information on the issues of iconicity and hubris within the new framework presented in this study. Thus, critical reflection is part of non-empirical research analysis, which is demonstrated in the present research. There is a solid focus on propositions for theory relating to the iconic dimensions of modern buildings across the world (Yanow and Schwartz-Shea, 2006). The development of a particular approach to the present study is a well-structured process that starts with the identification of a focal issue, in pa rticular the exploration of iconicity and hubris including their impact on the perception of emblematic buildings created by Starchitects. Once the first step outlined in the research approach is completed, it is important to move into a direction of identifying key forces contributing to a better interpretation of the research problem. The researcher is expected to postulate such driving forces as well as to present the factors that have been considered the most significant for the completion of the research (Deleeuw et al., 2010). In addition, it is anticipated that systemic logic should be used to present critically the major arguments obtained from secondary resources. The final step of the presented research approach is to submit the entire research to critical consideration (Yanow and Schwartz-Shea, 2006). It can be concluded that the acquisition of non-empirical knowledge can facilitate the process of obtaining relevant information, which would further expand the research to a new stage in the sense of providing an adequate answer and explanation to the research question. Chapter 4: Research Findings Discussion and Analysis of Findings   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main research findings obtained from the critical evaluation of secondary resources are grouped in different subsections of this chapter in order to focus on emerging aspects relating to iconicity and hubris in a more direct manner. Economical and Political Instances/ Cases of Failure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A significant research finding demonstrated in this study is that of the impact of creating iconic buildings on the economy. Specific cases indicating hubris refer to Calatrava and Valencia, as Valencia has been recognised as a city of arts and sciences. Starchitects’ sense of hubris is evident in these cases and comes to show that architecture has entered a new mode of development. Although praised by some and rejected by others, the emblematic buildings created by Starchitects imply a substantial amount of efforts invested in presenting the philosophy of iconicity in architecture (Glendinning, 2012). According to Martin (2013), the opening of the Guggenheim Museum in Bilbao serves as a relevant example of how iconicity has been used as a substantial indicator to measure the direct impact on the economy. It can be suggested that the creation of iconic buildings around the world, such as in locations in Saudi Arabia, Australia, Alba nia and Brazil, has raised the question of the perceived economic effect of similar activities (Reutskaja and Nueno, 2009). The dimension of commercialisation cannot be disregarded, as the sole motivating factor behind the so-called iconicity and hubris can be found in the idea of generating substantial profits from architectural tourism, which is dominated by emblematic building. Another essential aspect can be also indicated in terms of considering Starchitects’ intention to fill vast spaces, but this tends to create a negative effect among some individuals. According to researchers, the hostage of international mega events is one of the most powerful tools that a city can use for show-casting of resources and development, as well as the development of architectural identities that have come to be defined within the industry as ‘destination images’ (Reutskaja and Nueno, 2009). In this context, specific contemporary events have come to be synonymous with commercial rivalry between cities as well as the transnational environment, as different regions struggle to attract more investors and consumer spending. In light of this, with the increase in pressure for the cities to expand their entrepreneurial stance as they aim at increasing their attraction to mobile capital, the cities have to make considerations on their investments. It would be less economical for them to carry out development if they are not going to realise monetary gain after the renovations. Strong competition is existent within most of today’s cities-th e competition being amongst the city investors themselves as well with other cities that may wish to host different events and expositions that are aimed at increasing the economic wellbeing of the region. For this reason, the completion of iconic buildings by Starchitects has increased from the regional and local scenes, stemming into international and global scales and requiring the integration of the political, social and infrastructural frontiers (Glendinning, 2012). Accordingly, the growth of the cities has generated the needs for the incorporation of all the elements that define a developing civilisation, allowing them to seek out identity in the infrastructural resources that are found within them and their capability to communicate with others and represent themselves in international entrepreneurial matters (Martin, 2013). While the development of the architectural landmarks creates the possibility of increasing the tourism attraction to the sites, expositions and events ar e necessary to highlight and showcase these developments thus creating a means of investment for the local authorities and foreign investors. For the most part, the mere presence of a beautiful square or a religious monument within a city cannot be enough for the modern city. In order to gain recognition as a modern city of the 21st century, a large portfolio of architectural development projects is necessary so increase the output, aesthetics and general appeal of the city to the outside world, as it is illustrated in the case of iconic buildings (Glendinning, 2012). The portfolio includes various strategies that are used by the local development councils in increasing the architectural resources found within the premises as well as the input by multinational organisations within this development in lieu of the rules that are used by Starchitects. As growth is experienced in today’s cities, individuals can witness how similar design implementations are used in different cities, with transformations of the existent architectures aiding in the provision of superiority and identity (Marshall, 2000). The last two decad es have seen the rise of the ‘megacity’ phenomenon, with small scale and often ‘off the grid’ cities being uplifted to city stardom through the regeneration of existent architectures and the inclusion of socio-cultural events around the creation of these resources. As global cities develop, cultural and communal events have been moved to these venues creating a sense of appreciation for their existence and a need for their improvement. Another finding that emerged from the research is that iconic buildings are perceived as a powerful tool to redefine the economical and political image of cities and countries in which they are constructed (Reutskaja and Nueno, 2009). The economic impact of these buildings has been extensively considered in order to present adequate conclusions about the state of regional economies. It cannot be denied that the presence of many iconic buildings in different locations across the world has improved the economic well-being of residents. Based on the results obtained from conducting non-empirical research, it can be argued that there are both cases of economical and political successes and failures associated with the construction of iconic buildings. This finding is confirmed in a research by Reutskaja and Nueno (2009) who provide evidence of the positive impact on employment in the region due to the emergence of iconic buildings and the essential element of hubris attached to them. The construction of such buildings is directly linked with the creation of a substantial number of jobs in different countries as well as greater contribution to the local government budgets in terms of taxes and duties. Another positive economic impact is related to additional employment in manufacturing processes for organisations that are responsible for the construction of iconic buildings. However, the negative economic effects of the erection of emblematic buildings should not be ignored (Rybczynski, 2008). For instance, a significant economic drawback is associated with the higher fees that are usually charged by Starchitects, indicating their egocentric factors of motivation used in the construction of similar buildings. A consideration of the challenges of cost estimations and over-budgeting should be considered in order to determine the precise economical and political impact of iconic buildings. Social Ethical Instances/ Cases of Failure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The representation of iconic buildings has been also linked with specific social and ethical implications. There are extensive examples that indicate hubris of the involved Starchitects. These are Zaha Hadid’s Qatar Stadium and Patrik Schumacher’s rant at 2014 architecture biennale. It appears that the mentioned buildings carry out the ‘pride’ of their creators in terms of involved efforts to make a lasting impression on the public. Moreover, it has been discovered that the aspect of public alienation is among the main factors contributing to the increasing social and ethical instances of failed iconic buildings. Starchitects have been identified as losing their appeal because they have consistently adhered to the philosophy of constructing architectural buildings of excess (Glendinning, 2012). As a result, it frequently appears that architectural design of certain buildings around the world is dominated by exces sive elements, which create an irrelevant perception among people. The present study also indicated that architecture is in a new era of development in the sense of focussing on the possibilities that technology has to offer. Yet, this raises the question whether such modern architecture succeeds in serving the needs of humanity (Kent, 2010). The answer to this question is complex considering the multiple effects created by the specific line or mode of architecture followed by Starchitects. However, it can be stated that architecture apparently emerges as an art that cannot be avoided by any means. An ethical instance of failed iconic buildings is related to the morality and controversy of such pieces of modern architecture. For example, Patrik Schumacher was accused of being motivated by an aspect identified as ‘misguided political correctness’. It has been argued that architects should try their best not to confuse architecture and art. A relevant finding revealed in this context is that architecture is actually found in charge of the specific form of the built environment (Glendinning, 2012). It is important to emphasise that one of the major duties of architects in contemporary society is to deliver a strong aspect of social justice. However, it should be indicated that Starchitects’ works have raised a series of ethical and moral concerns (Martin, 2013). In Qatar, migrant workers died at a stadium which is currently under construction, as this intensifies social anxiety and fear relating to the purpose and means utilised by Starchitects in their egocent ric representations found in modern buildings. It has been claimed that architects are not responsible for the death of these migrant workers, but the question of the moral and ethical parameters of such iconic buildings still remains persistent in the minds of individuals. Environmental and Evolutionary Instances/ Cases of Failure Evolutionary Perspectives   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The issue of discussing Starchitects’ hubris reflects in numerous examples, such as Lloyds building and Calatrava Valencia. The main aspect that was revealed in the study from an environmental perspective is that of the creation of defective masterpieces of architecture. It can be argued that such architectural creations have been resulted of the over-ambition of Starchitects (Glendinning, 2012). The example of Lloyd’s of London as anticipating leaving its iconic headquarters clearly illustrates the assumption of environmental failure. In fact, it has been indicated that the major problem with this building is its exposure to the elements making it an extremely costly structure (Martin, 2013). Cases of failure like this one point out that the technological advances of modern architecture have outpaced the simple ability of Starchitects to adeptly utilise them. The failure of emblematic buildings to meet strict functional req uirements is indicative of their inappropriate environmental impact. Another example of a failed iconic building, as seen through the environmental lens, is seen at Calatrava’s City of Arts and Sciences complex in Valencia. Only eight years after the completion of this project, certain parts of the construction started falling off. Such an instance of architectural failure confirms major findings outlined in the literature review section regarding the failures of contemporary iconic buildings (Reutskaja and Nueno, 2009; Romaniuk, 2010). The research findings indicated that both architects and developers are extensively focussed on erecting icons, but the results frequently turn out in a negative direction. The ambitions of Starchitects seemed to have contributed to the emergence of inappropriately maintained pieces of architecture in modernity (Romaniuk, 2010). In this sense, it can be argued that the architectural fabric is completely disregarded by Starchitects. Yet, a main problem created with iconic buildings is that they often produce one-lined response, which has become rather problematic for the entire functioning of the cities where these buildings are situated. Assessing the environmental impact of iconic buildings is a complex process relating to the interrelations of factors such as place, function and history (Rybczynski, 2008). Based on the research findings outlined in this study, it is important to state that iconic buildings have completely changed their status in the sense that people more and more start abandoning the idea of iconicity attached to similar pieces of modern architecture. The negative environmental impact of emblematic buildings cannot be ignored in the discussion of the ambitions of Starchitects and how those ambitions reflect in the buildings constructed by them. Changing the status of Starchitects’ buildings from iconic to extraordinary one is indicative of the way the public has altered its perceptions regarding the contributions of modern-day architects. Chapter 5: Conclusion and Recommendations This paper explored the implications of iconicity and hubris relating to architectural pieces created by Starchitects. Numerous aspects associated with this issue have been thoroughly investigated to include different perspectives and instances of hubris, such as economical and political instances of failure, social and ethical instances as well as environmental instances of how the concept of iconicity in modern architecture has been unsuccessful. It has been concluded that these architectural creations are merely economically and socially disruptive egocentric representations of the irrelevant ambitions manifested by Starchitects. The study illustrated how these emblematic constructions built by Starchitects have presented main failures with long-term social and ethical implications (Glendinning, 2012). As a result, it was demonstrated that the creations of Starchitects cannot be perceived anymore as iconic, as the aspect of iconicity has been simply replaced by so-called extraordi nary dimensions of perceiving similar buildings (Martin, 2013). The research method used in this study referred to the framework of non-empirical research analysis, which has been found suitable to meet the study’s main aim and objectives. This type of method allowed for greater flexibility in exploring specific concepts related to the impact of iconicity and hubris on the development of modern architecture (Sudjic, 2005). Moreover, the study identified that architecture has entered into a new stage of development with both positive and negative aspects that should be discussed thoroughly to understand the specific impact of Starchitects’ ambitions (Glendinning, 2012). However, certain limitations can be identified for the present study. The major limitation refers to the use of non-empirical research method. Instead, the researcher could have utilised empirical research method that could have contributed to achieving greater credibility and reliability of research findings (MacNealy, 1998). Another limitation relates to the specific literature that has been selected for obtaining results. Broader literature could have been used to cover the main arguments illustrated in the study (Yanow and Schwartz-Shea, 2010). In terms of recommendations, it is essential to note that the explored subject is quite complex and thus requires the implementation of multiple perspectives to understanding the wide array of impacts relating to the architectural works of Starchitects. Thus, it is recommended to conduct an in-depth primary research involving modern architects from different countries, as they can provide insightful suggestions regarding the development of a modern era in architecture (Glendinning, 2012). This recommendation also indicates a solid focus on including suggestions for future research in the field in order to bring the topic of iconicity and hubris of architectural buildings to new horizons of research exploration (Martin, 2013). A potential subject that may be investigated in a future research refers to people’s opinion on the impact of iconic buildings for the long-term development of their cities. References Deleeuw, J., Meijer, E. and Goldstein, H., eds. (2010). Handbook of Multilevel Analysis. Santa Monica, CA: Springer. Glendinning, M. (2012). Architecture’s Evil Empire? The Triumph and Tragedy of Global Modernism. London: Reaktion Books. Jacobs, J. (1961). The Death and Life of Great American Cities. New York: Random House. Kent, F. (2010). Toward an Architecture of Place: Moving beyond Iconic to Extraordinary. Project for Public Spaces [online]. Available at: pps.org/reference/toward-an-architecture-of-place-moving-beyond-iconic-to-extraordinary/ [Accessed on: 18 Oct. 2014]. King, A. D. (1990). ‘Architecture, Capital and the Globalization of Culture’. Theory, Culture and Society, vol. 7, pp. 397-411. MacNealy, M. S. (1998). Strategies for Empirical Research in Writing. London: Longman. Marshall, R. (2000). Emerging Urbanity: Global Urban Projects in the Asia Pacific Rim. London: Spon Press. Martin, J. (2013). The Bilbao Effect: If You Build It, Will They Come? The Economist [online]. Available at: economist.com/node/21591708/comments [Accessed on: 18 Oct. 2014]. Reutskaja, E. and Nueno, J. L. (2009). ‘Starchitects, Emblematic Buildings and Their Effects on Urban Economics’. IESE Business School, University of Navarra, pp. 1-20. Romaniuk, O. (2010). Failure of Iconic Architecture. Living Space [online]. Available at: livingspace360.com/index.php/failure-of-iconic-architecture-12484/ [Accessed on: 18 Oct. 2014]. Rybczynski, W. (2008). When Buildings Try Too Hard. The Wall Street Journal [online]. Available at: http://online.wsj.com/articles/SB122731149503149341 [Accessed on: 18 Oct. 2014]. Specht, J. (2014). Architectural Tourism: Building for Urban Travel Destinations. Wiesbaden: Gabler. Sudjic, D. (2005). Can We Still Believe in Iconic Buildings? Prospect Magazine [online]. Available at: prospectmagazine.co.uk/ [Accessed on: 18 Oct. 2014]. Yanow, D. and Schwartz-Shea, P., eds. (2006). Interpretation and Method: Empirical Research Methods and the Interpretive Turn. New York: M. E. Sharpe.

Carrie Chapman Catt, Suffragette, Activist, Feminist

Carrie Chapman Catt, Suffragette, Activist, Feminist Carrie Chapman Catt (January 9, 1859–March 9, 1947) was a teacher and journalist who was active in the womans suffrage movement of the late 19th and early 20th centuries. She was the founder of the League of Women Voters and president of the National American Woman Suffrage Association. Fast Facts: Carrie Chapman Catt Known For:  Leader in the womens suffrage movementBorn: February 9, 1859 in Ripon, WisconsinParents: Lucius Lane and Maria Clinton LaneDied: March 9, 1947 in New Rochelle, New YorkEducation:  Iowa State Agricultural College, B.S. in General Science, 1880Spouse(s): Leo Chapman (m. 1885), George W. Catt (m. 1890–1905)Children: None Early Life Carrie Chapman Catt was born Carrie Clinton Lane in Ripon, Wisconsin on February 9, 1859, the second child and only daughter of farmers Lucius and Maria Clinton Lane. Lucius had participated but did not find much luck in the California Gold Rush of 1850, returning to Cleveland Ohio and purchasing a coal business. He married Maria Clinton in 1855, and, discovering that he disliked cities, bought the Ripon farm. Their first child William was born there in 1856. Maria was outspoken and well-educated for the time, having attended Oread Collegiate Institute in Worcester, Massachusetts. When Carrie was 7, the family moved to a farm outside of Charles City, Iowa, building a new brick house. Carrie attended a one-room schoolhouse and then the Charles City high school. At the age of 13, she wanted to know why her mother wouldnt be voting in the presidential election of 1872: Her family laughed at her: women werent allowed to vote in the United States at the time. In her early teens she wanted to become a doctor and began bringing live reptiles and insects into the house to study them, to the distress of her father. She borrowed and read Darwins Origin of Species from a neighbor and wanted to know why her history book omitted all of that interesting information. In 1877, Carrie attended Iowa State Agricultural College (now Iowa State University), having saved up money to cover the room and board (about $150/year, and tuition was free) by teaching school in the summers. While there, she organized a womans military drill (there was one for men but not women) and won the right for women to speak at the Crescent Literary Society. She joined the Pi Beta Phi Fraternity- despite its name, it was coed. In November 1880 she graduated with a bachelors degree in the General Science Course for Women, making her the only woman in a class of 18. She started her journalism career by writing in the Iowa Homestead magazine about the drudgery of housework. Carrie Lane began reading law with a Charles City attorney, but in 1881 she received an offer to teach in Mason City, Iowa and she accepted. Professional Life and Marriage Two years later in 1883, she became superintendent of schools in Mason City. In February 1885, she married newspaper editor and publisher Leo Chapman (1857–1885) and became co-editor of the newspaper. After Leo was accused of criminal libel later that year, the Chapmans planned to move to California. Just after he arrived, and while his wife was on her way to join him, he caught typhoid fever and died, leaving his new wife to make her own way. She found work in San Francisco as a newspaper reporter. She soon joined the woman suffrage movement as a lecturer and moved back to Iowa, where she joined the Iowa Woman Suffrage Association and the Womens Christian Temperance Union. In 1890, she was a delegate at the newly formed National American Woman Suffrage Association. In 1890 she married wealthy engineer George W. Catt (1860–1905), whom she had originally met in college and saw him again during her time in San Francisco. They signed a prenuptial agreement, which guaranteed her two months in the spring and two in the fall for her suffrage work. He supported her in these efforts, considering that his role in the marriage was to earn their living and hers was to reform society. They had no children. National and International Suffrage Role Her effective organizing work brought her quickly into the inner circles of the suffrage movement. Carrie Chapman Catt became head of field organizing for the National American Woman Suffrage Association in 1895 and in 1900, having earned the trust of the leaders of that organization, including Susan B. Anthony, was elected to succeed Anthony as president. Four years later, Catt resigned the presidency to care for her husband, who died in 1905- Rev. Anna Shaw took over her role as NAWSA president. Carrie Chapman Catt was a founder and president of the International Woman Suffrage Association, serving from 1904 to 1923 and until her death as honorary president. In 1915, Catt was re-elected to the presidency of the NAWSA, succeeding Anna Shaw, and led the organization in fighting for suffrage laws at both the state and federal levels. She opposed the efforts of the newly active Alice Paul to hold Democrats in office responsible for the failure of woman suffrage laws, and to work only at the federal level for a constitutional amendment. This split resulted in Pauls faction leaving the NAWSA and forming the Congressional Union, later the Womans Party. Role in Final Passage of Suffrage Amendment Her leadership was key in the final passage of the 19th Amendment in 1920: without the state reforms- an increased number of states in which women could vote in primary elections and regular elections- the 1920 victory could not have been won. Also key was the bequest in 1914 of Mrs. Frank Leslie (Miriam Folline Leslie) of nearly a million dollars, given to Catt to support the suffrage effort. Legacy and Death Carrie Chapman Catt was one of the founders of the Womens Peace Party during World War I and helped organize the League of Women Voters after the passage of the 19th Amendment (she served the League as honorary president until her death). She also supported the League of Nations after World War I and the founding of the United Nations after World War II. Between the wars, she worked for Jewish refugee relief efforts and child labor protection laws. When her husband died, she went to live with a longtime friend and fellow suffragist Mary Garrett Hay. They moved to New Rochelle, New York, where Catt died in 1947. When measuring the organizational contributions of the many workers for woman suffrage, most would credit Susan B. Anthony, Carrie Chapman Catt, Lucretia Mott, Alice Paul, Elizabeth Cady Stanton, and Lucy Stone with having the most influence in winning the vote for American women. The effect of this victory was then felt worldwide, as women in other nations were inspired directly and indirectly to win the vote for themselves. Recent Controversy In 1996, when Iowa State University (Catts alma mater) proposed to name a building after Catt, controversy broke out over racist statements that Catt had made in her lifetime, including stating that white supremacy will be strengthened, not weakened, by womens suffrage. The discussion highlights issues about the suffrage movement and its strategies to win support in the South. Sources Laurence, Frances. Maverick Women: 19th Century Women Who Kicked over the Traces. Manifest Publications, 1998.  Peck, Mary Gray. Carrie Chapman Catt, Pioneers of the Womans Movement. Literary Licensing, 2011.  Suffragettes Racial Remark Haunts College. The New York Times, May 5, 1996.  Van Voris, Jacqueline. Carrie Chapman Catt: A Public Life. New York: The Feminist Press, 1996.

Poster for Class employment relations Essay Example | Topics and Well Written Essays - 750 words

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Article's summary in (international economic field) - Essay Example 2). However, using buildings as an example, it was evident that the economies of scale seem to become inapplicable up to a certain extent where the construction of higher buildings apparently becomes more costly and inefficient. In cases of large organizations, the article revealed that organizations that have continued to expand through mergers and acquisitions could only be evaluated in terms of viably realizing economies of scale through the concept of the cost function. As noted, the relationship requires the need â€Å"to estimate how output levels influence the costs of production in a competitive industry† (Land of the corporate giants par. 6). However, due to differences in inputs and outputs as determined by the kind of industry some organizations are categorized in, the cost function is a challenging way to gauge the applicability of economies of scale. Overall, large organizations have been reported to justify continued merger and acquisitions by the ability to limit and restrict competitors and to dictate market prices. The article â€Å"IMF warns of threat to global economies posed by austerity drives† written by Elliot and published online in The Guardian presented issues that have been recommended by 11 international leaders headed by the International Monetary Fund (IMF) with a recommendation of boosting much needed global economic growth. As revealed, the current practices exemplified by different developed countries focus on protectionism and trade barriers which do not encourage international economic expansion. As indicated, after reviewing the economic indices and thrusts exhibited by various governments, it was evident that more focus was centered on â€Å"decelerating global growth and rising uncertainty; high unemployment, especially youth unemployment, with all its negative economic and social consequences; potential resort to inward-looking protectionist policies† (Elliot par.

Boston Beer Company Essay Example for Free

Boston Beer Company Essay 1.Evaluate the attractiveness of the craft beer segment relative to the market space occupied by the traditional Big Three. (tip: use the Five Forces framework). a.High Threat of new competition: over 600 of specialty beer companies were founded over the past five years, approximately 40% growth each years. In addition, the existence of contract brewing companies lead to low entry cost. b.High substitution: The attractiveness of craft brewing industry are majorly based on unique styles and flavors of beer. there are many different brands and styles of beer so the actual threat of substitutes is high. c.The intensity of competitive rivalry is also high: while there is a major growth of new entry, the market size shows little growth. This creates tremendous competitive pressures among the industry. d.Bargaining power of buyers: Switching cost for buyers are low, as there are many different substitution and options. companies has to consistently maintain high quality in order to retain customers. e.Bargaining power of suppliers: switching cost for suppliers are high for the traditional Big Three, as their supplies are tied to their own brewies. Craft brewing companies has the option of switch breweries in a relatively low cost, as the suppliers know they have options to supply other breweries. This allows them to charge higher prices than the big three. 2.Evaluate Boston Beers business model relative to Redhook and Petes, comparing their business models with respect to specific activities such as procurement, brewing, distribution, and marketing. BBC’s strategy of producing the highest quality of products, the company pursued four initiatives: high quality standards, contract brewing, intensive sales and marketing, and product line innovations. Unlike BBC and Pete’s, redhook relies on its own breweries. Redhook also established a strategic alliance with Anheuser-Busch whereby Redhook products were sold through the nation-wide network of 700 distributorships in exchange for a 25% equity stake in the company. \Similar to BBC, Pete’s operates on a contract brewing basis and stress heavily on marketing. In retrospect, BBC intended to remain a contract brewer exclusively, capitalizing on lower overhead and transportation costs while continuing to invest heavily in its branded products. Redhook believed that its long-term growth and profitability were best served by assembling the largest company-owned production capacity of any domestic craft brewer, guaranteeing production capacity in more than one geographic region of the United States. Redhook also made a substantial investment in distribution, gaining access to Anheuser Busch’s nation-wide network of resellers. Pete’s, on the other hand, appeared to be following a combination of these two strategies by producing its products at both company-owned and third-party breweries. 3.How realistic analysts long-term growth forecasts (25% to 40% for the craft-brewing segment)? Based on the porter five forces analysis, the craft brewing segment has many advantages over the traditional big three, which explains the 40% growth rate. However the large number of new entries companies has already created a tremendous amount of competitions among its own, which retard the long term growth in my opinion and makes the forecasts of 25% to 40% seem unrealistic. 4.What do you recommend to Boston Beer? a.While the US market size remains somewhat stable. By exporting globally, will introduce BBC to new markets and additional sales b.Forming strategic alliance will help combat the increasing competition among industries.

Too Much Information? :: Information Management Learning Essays

Too Much Information? The "pervasive, invasive information infrastructure...is as much a part of our lives as religion was for medieval surfs" (Tetzeli 1994, p. 60). But is it too much? We've all seen the mind-numbing statistics about the exponential growth of information and of technological means of distributing and accessing it. However, some people question whether the problem really is one of overload. One source of the problem is actually the multiplicity of communication channels. Unlike earlier eras, such as when printing presses replaced manuscript copying, new technologies are not replacing older ones but are adding to the host of media choices (Davidson 1996). With these multiple channels the information flow is now simultaneous and multidirectional. However, most traditional information management practices are too linear and specific: they were pipes developed for a stream, not an ocean (Alesandrini 1992). The sheer quantity of information and the speed with which it can be acquired give an i llusion of accomplishment (Uline 1996). But what good is all this information if it is not usable? "Almost all our resources are dedicated to gathering the raw material--information--and almost nothing is spent on the most important job of transforming information into intelligence" (Milton 1989, p. 6). Milton suggests that it is possible to have "negative information"--that which causes the recipient to know less than before because it is not integrated, applied, and transformed into knowledge. Essential to information mastery is understanding the relationship between data, information, and knowledge (TAFE-TEQ 1992): data are raw facts and figures, information is data organized into a meaningful context, and knowledge is organized data (i.e., information) that has been understood and applied. Perhaps it is not too much "information," but an explosion of "noninformation" (Wurman 1989) lacking relevance, quality, and usefulness. What is needed is better judgment of the quality, accuracy, and reliability of what is received(Kinnaman 1994). According to John Seeley Brown, people may perceive overload because the information they receive does not fit into current mental models for understanding the world (Tetzeli 1994). The problem of information overload thus has both technological and human aspects. The solution is also two pronged: both technological--create better technological tools and make better use of them--and human--revise mental models and sharpen the capacity for critical reflection and analysis. I've Got to Keep Up! Many people believe they have to try to stay on top of information because of economic, social, and employment-related pressures.

Human Resource Development and Strategy Essay

Abstract The purpose of this portfolio project is to assess the learning experienced and my development during my group project. Also, to explain the methods and approaches implicated in completing the training plan; my involvement and participation in the group project. This Final HR Portfolio Project will present the reader a thorough analysis of my contribution to the group project. Final HR Portfolio Project Introduction The purpose of this portfolio project is to assess the learning experienced and my development during my group project. Also, to explain the methods and approaches implicated in completing the training plan; my involvement and participation in the group project. I will conduct a self-evaluation of my participation in the project and express my beliefs and perceptions. In addition, I will answer the following questions: †¢Was the training program the team developed effective in meeting the written objectives †¢The challenges the team and I met and the actions I took to address and resolve the problem †¢I will explain how the interpersonal relationships within the team change from the beginning to the end of the project †¢Convey the effectiveness of the overall team project to me as an individual learning activity and what I learnt that was totally new to me †¢What I would do differently if I had it to do all over again and why? †¢I will describe how could the project have been a better learning process? With specific thoughts on improving the course. †¢Lastly, particular attention will be given to the team experiences and the effectiveness of communication Statement about my own perceptions I went into this project not knowing the amount of work it takes to assess, design, develop and evaluate a training program. I believe that I emerge from this project with new profound knowledge and I learnt how to enhance my training program development for future training needs of my employees. Self-evaluation for participation in the project In completing a self-evaluation for my participation in the group project, I found that I had put forth a lot of time into completing this project. My strengths in the project were as follow: I was able to research my part of the project efficiently and I found some very useful information, I compiled and refined the paper. My weakness in this team assignment was my impatient with the team’s leader continuous duplicate posting of the same information, but I the end of the day, I had to remind myself that it was her managing style and to bring the project to fruition, I had to overcome my impatience. I believe that I have done this assignment to the best of my abilities and if I could have improve my part of the assignment, it would have to be instead of having done so much research that was not even use in the final project; I should have had research only the key points that was going in the slides. Lesson learned and I now know better for next time. Effectiveness of team meeting written objectives The training program strategy our team developed epitomizes the approach that the Dell Company need to implements to make sure that presently and in the future, the call center customers interactions support the attainment of its goal of customer satisfaction by widening the skills and aptitudes of the call center’s employees and managers alike. I judge that it can be expressed that the team’s training program development has indeed met its written objectives and if Dell HR strategically implements the plan, then I believe the group’s training program should be successful. What challenges did you and your team meets? What actions did you take to address and resolve the problem? Whenever a team assembled together there bound to be some challenges and the action and reaction of each individual member of the team can make or break the team. Such a statement is true in the case of my involvement in this group’s training program plan. Since I was the compiler for this group project; I believe one of our major challenge was the fact that we misunderstood the direction given by the instructor and some group member’s portion of the research for the project were somewhat off topic, some were trying to evaluate the training program (when the directive stated otherwise) and some of the suggestions were not helping moving the project forward. Another challenge was the fact that we ended up with a vast amount of data from different team member and most of them were unusable. The action I took to address and resolve the challenges were by omitting some of the data and ensure that the remaining information was suitable to satisfied the requirement of the training program Interpersonal relationships Changes The interpersonal relationships within the group did change somewhat. But to put this into prospective, after taken many upper-level courses for my BS program here at Walden, which required my involvement with group projects–I had my share of interpersonal relationships changes and some were never amended. However, the changes that occurred during this group project were minor, compared to others and the team experience/interaction was pleasant. Nadler (1998) point out: â€Å"Develop and communicate a clear image of the future state† (Nadler, 1998). To be specific, Nadler’s point of communication was taken to whole new level during this project. For example, one interpersonal relationships change that transpired during the beginning to the end of the project were the fact that the project leader did not give the team members a chance to select their own question(s) to answer; she assigned the questions and some of the roles without the prior agreement from the te am members. Additionally, when the timeline set forth by her was not followed down to the minute, she sent constant emails and posted many messages on the group discussion board that went unanswered by most of the team members. Nonetheless, for the sake of completing the project on a timely manner, our interpersonal nuisances were resolved, team members had became more flexible and useful, members were offering helpful suggestions for the completion of the training program plan and at the end of the project, the group discussions were more lively and our training program plan were effective. How effective was this overall team project to you as an individual learning activity? What did you learn that was totally new to you? The group project Rubric stipulated the context and design measurements for the competition of the group’s project, which, in conjunction with our groups’ own research, led to the development of the call center training program plan. The training program design, development, instruction, and evaluation were further enhanced with each individual contribution to ensure that the training program meets all design requirements and capable of accomplishing the call center staffs training needs. As Honey et al (1996) defined learning as: â€Å"Learning has happened when people can demonstrate that they know something that they did not know before (insights, realizations as well as facts) and when they can do something they could not do before (skills)† (Honey et al, 1996). I believe that I have gained plenty of knowledge from this group project experience. From the training program development, to the detailed training program, I judge that it was indeed effective for my individual learning endeavor and I learned the mechanics necessary to create a successful training program. What I learned that was totally new was the formatting of the contents for the training program utilizing PowerPoint. What would you do differently if you had it to do all over again? Why? Having the chance to redo this project all over again, I probably make myself available to be the project leader and direct the team to focus their attentions toward the requirements of the project. By doing so, I would be able to filter out any unnecessary tension between the group members. How could the project have been a better learning process? I believe that as a team, we could have made better use of the tools available to us to streamline the completion of the project and tools such as the chat-room, and file sharing could have been incorporated to foster a smoother workflow. As far as improving the project itself, I am not able to provide any clear assessment because of the fact that I do not have any other groups to compare our work with ¬Ã¢â‚¬â€œfor as such has been my experience here at Walden. On the other hand, I do think that the formation of the groups should be done at the end of the first week of class to allot plenty of time to the group members to get acquainted before the start of the project. If such a suggestion is not feasible, then changing the due date for submission of the project could better the learning process. Conclusion The group training program plan has outline all the essential assessment, design, development, instruction, and evaluation (ADDIE) of training development planning and the proper implementation of the training program will ensure that the call center will be effective. In addition, in case of decreased in the call center productivity or an increased in customer dissatisfaction, could force the organization to take a careful look at its training program, Dell should put together a systematic way to evaluate and do a retraining assessment of the call center staffs to help lessen the number of customer issues. Additionally, our team did a great job creating the training program plan and our instructor’s feedback made a big difference. References Blanchard, P. N., & Thacker, J. W. (2010). Effective training: Systems, strategies, and practices (4th ed.). Upper Saddle River, NJ: Pearson Prentice-Hall. Honey, P., & Mumford, A. (1996). The Manual of Learning Styles (3rd ed.). Maidenhead, NJ: Honey Publications. Nadler, David A. (1998). Champions of change: How CEOs and their companies are mastering the skills of radical change. San Francisco: Jossey-Bass

Comparative Study of Common Vegetable Starches Essay

ABSTRACT The purpose of this experiment is to be able to help the society with its environmental issues by creating biodegradable plastic out of common vegetable starches. Here, the The procedures that the researcher use in this investigatory project were all experimental and were based on Scientific Method. The researcher used environment-friendly materials which can be made into biodegradable plastics that will not harm the environment and will not add to pollution problems. Among th The result was found that the product exhibited the desirable properties of a biodegradable plastic thus the product is completely biodegradable at disposal. The researcher conclude that among the different vegetable starches, _____________ starch is the most effective raw material for the development of biodegradable plastics due to its availability in large quantity, its relatively low cost and its biodegradability. INTRODUCTION A. Background of the Study The ever unending problem of waste disposal specifically the non-biodegradable one had contributed to the alarming worldwide problem of global warming. As an example, the experience storm surge of the island of Leyte due to increase of sea level, increase of water level among streets during heavy rain due to clogged drains, canals and sewerage. Using vegetable starches in developing biodegradable plastic is one big step to lessen, if not total eliminate, our global concerns. Generally, this study is conducted to replace the conventional non-biodegradable plastics to a more friendly biodegradable plastics using different vegetable starches. The cassava root is long and tapered, with a firm, homogeneous flesh encased in a detachable rind, about 1mm thick, rough and brown on the outside. Commercial varieties can be 5 to 10 cm in diameter at the top, and around 15 cm to 30 cm long. A woody cordon runs along the root’s axis. The flesh can be chalk-white or yellowish. Cassava roots are very rich in starch, and contain significant amounts of calcium (50 mg/100g), phosphorus (40 mg/100g) and vitamin C (25 mg/100g). However, they are poor in protein and other nutrients. In contrast, cassava leaves are a good source of protein, and are rich in the amino acid lysine, though deficient in methionine and possibly tryptophan. These components are components of biodegradable plastic. The squash The sweet potato B. Significance of the Study Once one of these vegetable starches known, this study will be very essential in the production of biodegradable plastics, which can lessen the tremendous piled up non-biodegradable garbages made by plastics thereby reducing harm  to our environment. C. Statement of the Problem The problem is to compare which among the different vegetables; squash, sweet potato and cassava, which are rich in starch will be an effective component for biodegradable plastic. D. Hypothesis Cassava starch is the most effective component for biodegradable plastic. E. Scope and limitations This study will be focused on the comparison of the three common vegetables, namely, the squash, principal variable of this project is the cassava starch. The locale of this project is it could help save the environment and reduce use of plastic that takes a lot of years to degrade. REVIEW OF RELATED LITERATURE The word plastic came from the Greek word plastikos, meaning capable of being molded. Plastics can be as hard as metal or as soft as silk. They can take any shape in almost any form due to the versatility of the carbon, the most common backbone of polymer chains. Plastics can be conveniently divided into two categories: semi-synthetic, in which the basic chain structure is derived from a natural product, such as cellulose; and synthetic, which is built up chemically from small units or monomers. Despite the various applications of plastics, drawbacks have been encountered in three major points. Firstly, there are certain chemicals used in the manufacture of .plastics that may cause allergic reactions. Three is a need man from these threat. Secondly, since cellulose films are biodegradable; they are readily attacked by bacteria. Films and packaging materials from synthetic polymers are normally attacked at a very low rate. New polymers such is nylon, polyvinyl chloride and Polystyrene have replaced cellulose, the pioneer plastic material. As a result, these plastic materials have become permanent wastes. There ‘are various methods in making biodegradable plastics. The simplest is the production of plastic from the extraction of casein from milk. Casein is obtained in two ways by souring, with the use of lactic acid, arid by boiling together with an additive, such as acetic acid. Starch is a natural organic polymer manufactured by green plants through photosynthesis s to serve as metabolic reserve It occurs in the form of grains in many ‘parts of the plant, principally in embryonic tissues such as seeds, fruits, roots and tubers. Polyvinyl alcohol is a colorless, odorless, tasteless, thermoplastic synthetic resin. It is usually used for grease-proofing paper, in adhesives, in gas- and oil-impervious films and Coatings. This substance, although soluble in water, is insoluble in Common organic solvents. Glycerol is the simplest trihydric alcohol. In commercial form, it is called glycerin. It is a colorless odorless and viscous liquid with a sweet taste. It is completely soluble in water and alcohol but is only slightly soluble in many common solvents, such as ether, ethyl acetate and dioxane. It is widely used in coatings and paints, pharmaceuticals and cosmetics. Plastic production is relatively new technology. Experiments are being conducted to relieve the negative effects ‘of overproducing plastics. By changing its raw materials and additives, commercial plastic may be improved so that it will become degradable while retaining its good quality. Cassava (Manihot esculenta), also called manioc, tapioca or yuca, is one of the most important food crops in the humid tropics, being particularly suited to conditions of low nutrient availability and able to survive drought (Burrell, 2003). The plant grows to a height of 1 to 3 m and several roots may be found on each plant. Although cassava leaves are sometimes consumed, the major harvested organ is the tuber, which is actually a swollen root. The plant is propagated mostly from stem cuttings. A major limitation of cassava production is the rapid post-harvest deterioration of its roots which usually prevents their storage in the fresh state for more than a few days (Okezie and Kosikowski, 1982). Cassava ranks very high among crops that convert the greatest amount of solar energy into soluble carbohydrates per unit of area. Among the starchy staples, cassava gives a carbohydrate production which is about 40% higher than rice and 25% more than maize, with the result that cassava is the cheapest source of calories for both human nutrition and animal feeding. A typical composition of the cassava root is  moisture (70%), starch (24%), fiber (2%), protein (1%) and other substances including minerals (3%) Compared to other crops, cassava excels under suboptimal conditions, offering the possibility of using marginal land to increase total agricultural production (Cock, 1982). METHODOLOGY Cassava Tubers were ground and squeezed to extract its starch. Starch obtained was weighed and divided into three equal parts; 50 grams in trial 1, trial 2 and trial 3. T1, T2 and T3 also consisted of 50 ml Polyester resin and increasing variations of Polymer MEKP Hardener; 50 grams for T1, 100 grams for T2 and 150 grams in T3. The components in every treatment or trial were mixed, stirred and then poured in 3 different shirts with Petroleum Jelly and then sun-dried. Afterwards, different methods were used to test the effectivity of the plastic. T1, T2 and T3 were sun-dried but they did not look like a plastic at all. The researchers observed the product while waiting for it to dry but there were no signs of turning into a plastic. The Cassava starch was too thick and the researchers realized that it would not turn into a plastic because of its heavy weight and it would take more time before it would dry because of its thickness. After letting T1, T2 and T3 dry under the sun, it became hard. Although the researchers had unexpected results and the Cassava starch did not turn into plastic, studies have already proven that Cassava starch could be used for making various types of packaging products. Cassava is a promising raw material for the development of biodegradable plastics.

Significance of Color in the Scarlet Letter Essay Example

Significance of Color in the Scarlet Letter Essay Example Significance of Color in the Scarlet Letter Paper Significance of Color in the Scarlet Letter Paper Essay Topic: The Scarlet Letter A throng of bearded men, in sad-colored garments and gray, the opening lines of Nathaniel Hawthorns The Scarlet Letter recognizes color in depicting images into the readers mind. The novel unfolds over a span of seven years in Puritan America during the seventeenth century. Moral Justice is tested as the plot revolves around the sin of adultery. The author uses color to Illustrate the significance and symbolism of the emblem A, Roger Chlorinating, and Pearl Prone. The adulterer, Hester Prone, Is obligated to wearing the letter A as a sign of her sinfulness. The emblem is recognized as fine red cloth surrounded with elaborate embroidery and fantastic flourishes of gold thread. It Is Important to note that Hester has dark hair and black eyes; therefore, the scarlet and gold of the emblem are focal points to her Image as well as It conveys her sin. The fact that the A Is done In gold thread further makes the scarlet letter appear extravagant and Immodest. The townspeople are recognized for wearing their plain garment of coarse gray cloth. This exemplifies that the colors of the A, being a brilliant gold and scarlet, are in contrast to the common dress of the people. Bystanders are frequently offended because Hester seems to be proud of what should be an emblem of sin. Simply, the color of the scarlet letter portrays its ubiquitous presence throughout the novel. Roger Chlorinating, the suspicious physician, is associated with the color black throughout the novel. He is clearly the enemy and is depicted as devilishly evil and cruel. Enemies are most commonly identified with darkness. Hester, who is scared of him, asks, Art thou like the Black Man that haunts the forest round about us? Hast thou enticed me into a bold that will prove the ruin of my soul? She identifies Chlorinating with Satan, the fugue who tries to get people to sign his book and enlist hem for evil. Pearl later also remarks in the same sense about him being the Black Man in the forest. It is also worthy to note that Chlorinating is not associated with scarlet or red which resembles the letter and Pearl.. Chlorinating even says, Let the black flower blossom as it may! The black flower is the truth of all the events leading up to who the father is, and who Chlorinating is. The truth is a dark truth. A very symbolic character throughout the novel, Pearl is often associated with the color red . Most definitely, Pearl has been linked to the letter since birth. The letter Is the first thing that Pearl relates to her mother. Her character as an infant Is recognizable as the deep stains of crimson and gold, the fiery luster, the black shadow, and the undeterred light. This Is the same as how the letter upon Hester chest Is described. Throughout the novel, Pearl also wears red garments frequently. Pearls connection with the color red signaled Hawthorns meaning of life. She Is often compared to such things as a little bird of scarlet plumage or the wild roses that grow by the prison door. Pearl represents red at Its most functioning and high- splatter state. By accepting that Puritan America Is uniquely religious, It Is Important to accept that sinfulness is a tremendous Issue In their dally lives.

Julius Caesars Rise to Power in the Roman Republic

Julius Caesars Rise to Power in the Roman Republic By the time of the First Triumvirate, the republican form of government in Rome was already on its way to monarchy. Before you get to the three men involved in the triumvirate, you need to know about some of the events and people that led to it: During the era of the late Republic, Rome suffered through a reign of terror. Terrors tool was a new one, the proscription list, by which large numbers of important, wealthy people, and often senators, were killed; their property, confiscated. Sulla, Roman dictator at the time, instigated this carnage: Sulla now busied himself with slaughter, and murders without number or limit filled the city. Many, too, were killed to gratify private hatreds, although they had no relations with Sulla, but he gave his consent in order to gratify his adherents. At last one of the younger men, Caius Metellus, made bold to ask Sulla in the senate what end there was to be of these evils, and how far he would proceed before they might expect such doings to cease. We do not ask thee, he said, to free from punishment those whom thou hast determined to slay, but to free from suspense those whom thou hast determined to save.Although when we think of dictators we think of men and women who want enduring power, a Roman dictator was: A legal officialDuly nominated by the SenateTo handle a major problem,With a fixed, limited term. Sulla had been dictator for longer than the normal period, so what his plans were, as far as hanging onto the office of dictator went, were unknown. It was a surprise when he resigned from the position of a Roman dictator in 79 B.C. Sulla died a year later. The confidence which he reposed in his good genius... emboldened him... and though he had been the author of such great changes and revolutions of State, to lay down his authority....Sullas reign drained the Senate of power. The damage had been done to the republican system of government. Violence and uncertainty allowed a new political alliance to arise. Beginning of the Triumvirate Between the death of Sulla and the beginning of the 1st Triumvirate in 59 B.C., 2 of the wealthiest and most powerful remaining Romans, Gnaeus Pompeius Magnus (106-48 B.C.) and Marcus Licinius Crassus (112-53 B.C.), grew increasingly hostile to each other. This wasnt simply a private concern since each man was backed by factions and soldiers. To avert civil war, Julius Caesar, whose reputation was growing because of his military successes, suggested a 3-way partnership. This unofficial alliance is known to us as the 1st triumvirate, but at the time was referred to as an amicitia friendship or factio (whence, our faction). They divvied up the Roman provinces to suit themselves. Crassus, the capable financier, would receive Syria; Pompey, the renowned general, Spain; Caesar, who would soon show himself to be a skilled politician as well as a military leader, Cisalpine and Transalpine Gaul and Illyricum. Caesar and Pompey helped cement their relationship by Pompeys marriage to Caesars daughter Julia. End of the Triumvirate Julia, the wife of Pompey and daughter of Julius Caesar, died in 54, passively breaking the personal alliance between Caesar and Pompey. (Erich Gruen, author of The Last Generation of the Roman Republic argues against the significance of the death of Caesars daughter and many other accepted details of Caesars relations with the Senate.) The triumvirate further degenerated in 53 B.C., when a Parthian army attacked the Roman army at the Carrhae and killed Crassus. Meanwhile, Caesars power grew while in Gaul. Laws were altered to suit his needs. Some senators, notably Cato and Cicero, were alarmed by the weakening legal fabric. Rome had once created the office of tribune to give the plebeians power against the patricians. Among other powers, the tribunes person was sacrosanct (they couldnt be harmed physically) and he could impose a veto on anyone, including his fellow tribune. Caesar had both tribunes on his side when some members of the senate accused him of treason. The tribunes imposed their vetoes. But then the senate majority ignored the vetoes and roughed up the tribunes. They ordered Caesar, now charged with treason, to return to Rome, but without his army. Julius Caesar returned to Rome with his army. Regardless of the legitimacy of the original treason charge, the tribunes had vetoed, and the disregard for the law involved in violating the tribunes sacrosanctity, the moment Caesar stepped across the Rubicon river, he had, in legal fact, committed treason. Caesar could either be convicted of treason or fight the Roman forces sent to meet him, which Caesars former co-leader, Pompey, led. Pompey had the initial advantage, but even so, Julius Caesar won at Pharsalus in 48 B.C. After his defeat, Pompey fled, first to Mytilene, and then to Egypt, where he expected safety, but instead met his own death. Julius Caesar Rules Alone Caesar next spent a few years in Egypt and Asia before returning to Rome, where he began a platform of reform. Julius Caesar granted citizenship to many colonials, thus widening his base of support.Caesar granted pay to Proconsuls to remove corruption and gain allegiance from them.Caesar established a network of spies.Caesar instituted a policy of land reform designed to take power away from the wealthy.Caesar reduced the powers of the Senate so as to make it an advisory council only. At the same time, Julius Caesar was appointed dictator for life (in perpetuity) and assumed the title of imperator, general (a title given ​to a victorious general by his soldiers), and pater patriae father of his country, a title Cicero had received for suppressing the Catilinarian Conspiracy. Although Rome had long abhorred a monarchy, the title of rex king was offered him. When the autocratic Caesar rejected it at the Lupercalia, there were grave doubts about his sincerity. People may have feared he would soon become king. Caesar even dared to put his likeness on coins, a place suitable for the image of a god. In an effort to save the Republic although some think there were more personal reasons 60 of the senators conspired to murder him. On the Ides of March, in 44 B.C., the senators stabbed Gaius Julius Caesar 60 times, beside a statue of his former co-leader Pompey. Sources (www.herodotuswebsite.co.uk/roman/essays/1stTriumvirate.htm) How and why did the so-called First Triumvirate come into being? Suzanne Cross: [web.mac.com/heraklia/Caesar/gaul_to_rubicon/index.html]Gaul to the Rubicon The Rise of Julius Caesar www.republic.k12.mo.us/highschool/teachers/tstephen/ 07/13/98

Segmentation in the holiday market Essay Example | Topics and Well Written Essays - 2000 words - 1

Segmentation in the holiday market - Essay Example The customers may differ in the time, place, level, type and subject of education. The choice for market segmentation breathes several crucial reasons for existence and preference. A segmented market provides a better match of customers’ needs. As we know, customers needs differ, so we believe that a segmented market shall hold the ability to address these differing needs. This results in greater customer satisfaction and resultant increase in sales. The acceptance and application of segmentation can see a significant increase in profits for business. Since every customer can afford a different monetary amount for a commodity, segmentation can help increase the average price. This can add to the profit in business. The better opportunities for growth find their existence in the segmented market. It aids in building sales. It also helps retain more customers or say more variety of customers. A customer’s need may change with the changing time. For example, the customer grows older, forms families, and has children, change jobs, or care for a change in living place. By virtue of marketing products that appeal to customers at different stages of their life (â€Å"life-cycle†), a business can maintain customers who might otherwise change their focus to other existent market products. Segmentation of market also helps in the act of targeting marketing communications. It is essential for the growth of any business that its marketing messages reach the prospective customers. However, in the case of a huge size market, there exists a strong risk of missing the important consumers. The expense of communicating the marketing message to the complete market without provision of segmentation is real high. The benefit of segmentation here is to reach the targeted customers more often and at lowers expense. Carefully designed segmentation helps target the market with precision. It