Media and Adolescent Sexuality Essays

Media and Adolescent Sexuality Essays Media and Adolescent Sexuality Essay Media and Adolescent Sexuality Essay The media has undergone a great transformation over the past 15-20 years and there are numerous sexually charged forms of media that target our younger generation. Part of the adolescent development is the formation of sexual beliefs and patterns of behavior. During this development period the adolescent is very impressionable and the information they receive from various means (parents, family members, friends, teachers, the community and the media, etc. ) is what the adolescent uses to develop their personal sexual beliefs and personal patterns of behavior. With all of the media readily available, adolescents are exposed to sexual content at a much earlier age then previously. The impact of this exposure will be discovered and reported in this research paper. The topic that I have researched is â€Å"Media and Adolescent Sexuality†. For the purpose of this paper â€Å"media† will entail television, music, magazines and the World Wide Web. I have seen a great transformation of media over the years and have noticed the numerous sexually charged forms of media that target our younger generation. Often these forms of media contain homosexual, bisexual and heterosexual references and sexually explicit references. With all of the media readily available, do the media have an impact on adolescent sexuality? Part of the adolescent development is the formation of sexual beliefs and patterns of behavior. During this development period the adolescent is very impressionable and the information received is what is used to develop their personal sexual beliefs and personal patterns of behavior. The information they receive may come from their parents, family members, teachers, the community, the media, etc. As a senior high school Sunday school teacher at my church, I often times lead discussions to provoke the youth to think critically about their experiences and the choices that they make. The discussion is always supported biblically, as the bible is the reference used to support why certain choices should be made or not. I find it interesting to hear from the youth during these discussions because they share exactly what they feel and also what they experience. These discussion are very open and leads many of them to ask questions that they may not feel comfortable asking their parents. Many of the discussions involve the various forms of media they watch and listen to and their thoughts of these forms of media based on the bible lessons we review. In taking a close look at the impact of television, the fist form of media to be discussed, I found interesting information documented from surveys which depict the time spent watching television by adolescents. â€Å"In the United States, young people spend 6 to 7 hours each day on average with some form of media. A national survey in 1999 found that one third of young children (2 to 7 years old) and two thirds of older children and adolescents (8 to 18 years old) have a television in their own bedroom. Many of those televisions also are hooked up to cable and a Videocassette Recorder (VCR)† (Roberts, 2000). The time reported, on the survey, that adolescents watch television is high. This amount of time watching television exposes these adolescents to age inappropriate content. Also, with cable television being a constant and always available, this too increases the exposure to age inappropriate content. There are parents who do not monitor what their children watch on television, thus many parents are unaware of the potential harm exposed to their children. Even the channels that are supposed to be age appropriate, such as Nickelodeon and the Disney Channel contain questionable content. Both Nickelodeon and the Disney Channel have programs that contain dating and kissing scenes. Typically young adolescents (8-12) are not interested in the opposite sex but still consider them gross or view them as possessing â€Å"coodees† or germs. The television programs today are not as they were when I was an adolescent. I can remember watching programs like â€Å"Happy Days†, â€Å"Laverne and Shirley† and â€Å"Good Times†. Figure 1 depicts three programs from another television era. Figure 1: Laverne Shirley, Three Company and Good Times â€Å"Happy Days† and â€Å"Good Times† where programs that contained the traditional family unit (Male/Father and Female/Mother). These shows portrayed the everyday lives of the typical family. There were no sexual scenes and if I remember correct, the only type of kiss displayed was between the husband and the wife and was a â€Å"lip touch† kiss not a French kiss. Laverne and Shirley† was a show that portrayed two young women as roommates that hung out with two male friends. These two programs portrayed the everyday lives of the traditional family and young adults. Another program that I remember watching that was the first of its kind; was â€Å"Three’s Company†. This program went against what was considered â€Å"the norm† at that time and for some people was considered â€Å"radical†. The radical tag was due to the storyline. The storyline was a male that was a roommate with three attractive women. The landlord would not allow the group to rent the room together because they were not the same gender so the male in the group, â€Å"Jack Tripper†, pretended to be gay. This was the first portrayal that I can remember of a gay person on television. There are no programs today which air at prime time, that are suitable, based on age appropriateness, for children to watch. The programs today contain profanity, sexually explicit scenes, same gender relationships, children out of wedlock and other forms of human sexuality that are not age appropriate for adolescents. For families that do not monitor what their children watch on television, the adolescents are exposed to content that may impact their decisions on human sexuality. â€Å"One content analysis found that sexual content that ranged from flirting to sexual intercourse had increased from slightly more than half of television programs in 1997-1998 to more than two-thirds of the programs in the 1999-2000 season. Depiction of intercourse (suggestive or explicit) occurred in one of every 10 programs† (Kunkel et al. , 2001). With all of the sexual content aired on television, â€Å"only about 1 in 10 of the programs on television that include sexual content mentions the possible consequences or the need to use contraceptives or protection against STDs. Unintended pregnancies rarely are shown as the outcome of unprotected sex and STDs other than HIV/AIDS are almost never discussed† (Kunkel et al. , 2001). â€Å"Abortion is a taboo topic, too controversial for commercial television and magazines (Walsh-Childers et al. , 2002). † With the number of hours reported that adolescents watch television on a daily basis, a great deal of sexual content is viewed. Without having full understanding of their human sexuality, adolescents often times are misconstrued and make inappropriate choices. In addition to the programs that are aired on television, there are a host of advertisements by means of commercials. Commercials are used to advertise products and services and many of these advertisements employ sex to sell products. I have witnessed how advertisements for selling toilet paper have even become sensual. The use of animals is one example of how advertisements lure the adolescent in to watch the commercial while sending subliminal sensual messages. The types of products advertised on television are more sexual now than when I was younger, as there were no products for sex on television. Today, there is a commercial that airs quite often, and not always during primetime, that advertises lubricant used for sex. In the commercial there is a couple (probably not married) in bed. The music used in the commercial is used to create the imagery of â€Å"intense sex†. This commercial is too sexual for television but yet it is aired without the thought that adolescents may view it or is it? The second form of media is music. Music today is twofold, as it is heard and can also be viewed on television music channels. Adolescents are drawn to music so channels such as VH1 and MTV are watched mostly by adolescents. Music videos portrayal of women is very negative, as women are portrayed as sex objects, are usually provocatively dressed and perform lewd sexual dances. Some of these entertainers are minors themselves marketing to those who are both younger and older than them. The impact of the music videos shown on television has is immense on the adolescent mind. The power of influence is great and is a danger to adolescent girls who aspire to be like their favorite music stars. The impact of the power of influence these entertainers have on adolescent girls is seen in their behavior and dress. The adolescent girls dress is more sexual; make up is worn at a much younger age and the age of their first sexual encounter is younger than previous years. â€Å"One fifth to one half of music videos, depending on the music genre (e. g. , country, rock, rap) portray sexuality or eroticism† (DuRant et al. , 1997). This exposure depicts sex as a way to be popular and happy. However, this exposure has the potential to permanently impact the adolescent as they grow up thinking that sex is something that everybody does if they are to fit in. Sexually explicit videos create imagery in the minds of the adolescent so it is not a surprise when young people act out what they have been exposed to on television. Experimenting with sex has become a rite of passage for many adolescents and not just heterosexual sex but bisexuality is on the rise in both genders. Sex is no longer viewed as sacred but casual sex is portrayed as the way to live and not the â€Å"wait until you are married† phrase that was taught. Casual sex is viewed as something that â€Å"everyone† is doing, especially with the common break ups of couples in the music (and entertainment) industry. What was once thought to be â€Å"out of the ordinary† is now viewed as the social norm amongst society. Television music channels air commercials for condoms, STDs, HIV, etc. , however do not equally air commercial for abstinence. Sexually explicit programming and advertising is a detriment to the self-esteem of the adolescent. Young girls and boys strive to attain the bodies of their teen idols (entertainers, models and actresses) and many of those that are idolized have undergone cosmetic surgery, thus making it impossible for the youth to have these perfect bodies. Seeing idols like Brittney Spears dating different men, being married, dressing like a vixen, being photographed by paparazzi wearing no underwear and the list goes on- young girls see this as positive because Brittney Spears is in a position of influence. The picture below of Britney Spears depicts an example of the provocative dress of a â€Å"teen idol† that many adolescent girls admire and want to be like. The third form of media is the magazine. Some of the popular women magazines are now crafted for the adolescent girls and there are magazines that originated with the adolescent girl in mind. When paging through the magazines, some of the same sexual ads are in the women magazines as in the magazines for young girls. Also found are articles about sex. Although teen girls and womens magazines, such as Seventeen and Glamour have increased their coverage of sexual health issues over the past decade, the majority of advertising and editorial content in these magazines remains focused on what girls and women should do to get and keep their man† (Walsh-Childers, Gotthoffer, Lepre, 2002). The clothing advertised is very grown up looking and most of the print advertisements contain models posing in sexual poses for the came ra. Sometimes girl models are positioned very close to one another, which make wonder if they are homosexual. Perhaps this is considered suggestive advertisement. Magazine ads and covers contain provocative poses and some nudity. Magazine covers like this are intentional, as â€Å"sex sells†. Parents waiting to check out in the supermarket may be embarrassed when their children are present, if there has not been open communication regarding sex. Below is an advertisement for Calvin Klein and two magazine covers which clears depicts sexual content on the magazine cover and in the advertisement. Figure 3: Sexual Messages in Advertising Sexual content in mass media has been around as long as mass media itself,’’ Arizona State professor Mary-Lou Galician, a researcher, author and media literacy advocate says. The difference is the proliferation of it. We live in a 24/7 media world now. Take, as an example, the exploitation of Britney Spears, who is literally pulling off her clothes during her performances. Her real talent lies in being an objectified image. And it is an imag e, by extension, of our country around the world. ’’ (Galician, July 17, 2010) The final form of media to be discussed is the World Wide Web. Easy access to the World Wide Web or the internet, as most say, has increased â€Å"access† to inappropriate forms of media. Incredibly, all forms of media may be accessed by way of the internet. Although sexually explicit forms of media have been in existence years, the propagation of this type of has changed, as it is easily accessible through the internet. Adolescents using the internet to conduct research for school projects may, at times, lead to unwanted advertisements or inappropriate pictures. This is exploiting adolescents to unwanted content. An interview was conducted with three people asking the following five questions. Do you see a change in the sexual content of the media today compared to 10-15 years ago? If yes- then what kind of a change? What do you think about the sexual content of media? Do the media impact adolescents? If yes, how do the media impact adolescents? Below is a summary of the responses: After interviewing a select group of people, 100% say that there is a change in sexual content of the media today in comparison to 10-15 years ago. The kinds of changes reported in response of the survey question are as follows; Television commercials are now aired for medicines to treat sexual dysfunctions Television commercials for sexual enhancement products (KY-Gel) Television commercials that use sensuality to sell toilet paper There is more homosexual character on television shows Television reality shows have explicit sexual content and sexual scenes Television prime time is no longer family time due to sexual content on programs Daytime soaps contain high sexual content Disney and the Nickelodeon channels have more boy/girl dating. It seems like most of the shows are about girls thinking about boys. There is also a lot more hugging and kissing. Music videos today are very sexual. Some of the dancing resembles strip dances and the dress is too provocative for the young entertainers performing the dances. The sexual content of the media is too much for average viewing/listening. Some of the sexual content is too explicit. The music videos no longer sell music but it sells sex. Magazines for adolescents contain too many ads that are sexually laden. Internet is too easy to inadvertently access sexual content and allows sexual content to be available instantly. The overall thought about sexual content in media is that there is far too much. All survey participants agreed that media impact adolescents negatively. One of the participants shared that sometimes exposure is the only teacher and in this case, adolescents being exposed to sexually explicit music videos and television shows that contain a sex scene every few minutes or characters having sex with different partners is a bad example of how they should behave sexually. Adolescents deal with peer pressure from their friends. The more adolescents are exposed to, the more likely they will experiment in order to fit in with their peers. Based on my interviews and the following studies that have been conducted, the sexual content in the media is not only impacting the adolescents, but it also impacts society. â€Å"According to Cultivation Theory, television is the most powerful storyteller in the culture, one that continually repeats the myths and ideologies, the facts and patterns of relationships that define and legitimize the social order. According to the cultivation hypothesis, a steady dose of television, over time, acts like the pull of gravity toward an imagined center. This pull results in a shared set of conceptions and expectations about reality among otherwise diverse viewers† (Gerbner, Gross, Morgan, Signorelli, 1994). â€Å"Tests of the hypothesis have found, for example, that junior and senior high school students who frequently viewed daytime soap operas were more likely than those who watched less often to believe that single mothers have relatively easy lives, have good jobs, and do not live in poverty† (Larson, 996). â€Å"Exposure to stereotypical images of gender and sexuality in music videos has been found to increase older adolescents acceptance of nonmarital sexual behavior and interpersonal violence† (Greeson Williams, 1986; Kalof, 1999). â€Å"Heavier television viewers also have been found to have more negative attitudes toward remaining a virgin† (Courtright Baran, 1980). â€Å"Others have shown that prolonged exposure to erotica leads to exaggerated estimates of the prevalence of more unusual kinds of sexual activity (e. g. group sex, sadomasochistic practices, bestiality), less expectation of sexual exclusivity with partners, and apprehension that sexual inactivity constitutes a health risk† (Zillmann, 2000). â€Å"In one experimental study, college student who were exposed to about 5 hours of sexually explicit films over 6 weeks were more likely than a control group to express increased callousness toward women and trivialize rape as a criminal offense† (Zillmann Bryant, 1982). â€Å"Two correlational studies have found relationships between the frequency of television viewing and initiation of intercourse in samples of high school students. However, because these were only cross-sectional analyses, it was not possible to say with certainty which came firstthe TV viewing or the sexual behavior† (Brown Newcomer, 1991; Peterson, Moore, Furstenberg, 1991). Adolescents are easily influenced and unfortunately many adolescents have entertainers as their idols. Unfortunate again, is that many of the teen idols have sold out to the entertainment industry and promote their sexuality in order to sell their product. The type of sexual behavior exhibited by the music industry has great potential to influence the adolescent that is being overly exposed to this type of media. The media has taken an aggressive form of sexual explicitness. The adolescent of the past is no longer the adolescent of today. In the fact, that the adolescent of today is exposed to sexual content in a myriad of media. Adolescents that are exposed to media infiltrated with sexual content may tend to act out what they see. The social norm for sexuality has shifted and desensitization is occurring. This is evident based on the high sexual content in today’s media. Adolescents are challenged with their hormones and peer pressure. They do not need to be exposed to sexual content and further add to their challenges. One of the motives for intercourse in the adolescent is peer pressure, in the form of wanting to be recognized and wanting to be like their peers. With these motives, more pressure from the music videos, television, magazines and the internet are a detriment to the adolescent. It is imperative the parents keep an open line of communication with their adolescent, as it has been proven that the more the adolescent is informed about their sexuality by their parents, then the less likely the adolescent will fall prey to negative sexual behavior. I have friends that are about my age that have three children. They had their children earlier in their marriage, thus their children are older than mine. In sharing, the couple told me that they talk to their kids about everything including sex. They have shared their personal dating experiences with their children. What was interesting to me is that the husband shared that he showers his daughters with love, gifts and takes them on dates. He explained that with the way the world is today and the way young boys are not being taught how to treat a young lady, he wanted to be sure that he personally showed his daughters how they should be treated. His demonstration is first with his wife and then with them in conversation and taking them out. He opens the doors for them and points out how they should not allow themselves to be treated by a man. This was interesting to me because my thought is that if adolescent daughters had a father or male figure in her life exemplifying how a man should treat women, she would be confident as she got older and be able to easily identify the young men who were only interested in her only for sex. When his oldest daughter was a senior in high school, he purchased her a diamond ring and placed it on her wedding ring finger. He explained to her that whoever proposes to her had to at least match what he put on her finger. The wife told me that she explained to both of their daughters how precious they are. She explained to them that diamonds are precious and forever and that what was between their legs was â€Å"better than a diamond†. She told them that the person they chose to give their â€Å"better than a diamond† to should know how to take care of a precious gem and that it should be forever. This is one example of how communication can take place with adolescents to assist them with their self esteem and self worth. Communication is essential to combat the pressures experienced by adolescents. Having high self esteem and self worth will assist in transforming the mind of the adolescent into knowing that being exposed to the media’s high sexual content is not conducive to staying above the teen sexual statistics. Communication was a key factor in the interviews I conducted. In conclusion of â€Å"Media and Adolescent Sexuality†, part of the adolescent development is the formation of sexual beliefs and patterns of behavior. During this development period the adolescent is very impressionable and the information they receive from various means (parents, family members, friends, teachers, the community and the media, etc. ) is what the adolescent uses to develop their personal sexual beliefs and personal patterns of behavior. There have been research and studies conduct to show that media impacts adolescent sexuality. In my opinion, children have greater opportunity of being influenced to whatever they are exposed to, be it positive or negative behavior. In the bible Proverbs 22:6 says â€Å"Train up a child in the way he should go, And when he is old he will not depart from it† (Nelson, Thomas Inc. (1997). What we teach our children is the way they should go, thus it is imperative to teach the adolescent what is right and maintain open communication with them ensuring that the right information regarding human sexuality is shared, otherwise the adolescent will form their behaviors based on the information they receive and with media being a large part of our society they will be exposed to sexual content in a large amount of their everyday lives.

Marketing Essay Example | Topics and Well Written Essays - 250 words - 72

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The key traits to strong organizational cultures Essay

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Simply Recipes Business Plan The App Marketing Essay

Simply Recipes Business Plan The App Marketing Essay Simply Recipes app is the next step in food recipe apps, and unlike anything currently on the market today. The goal of this app is to save users money while at the same time reducing food wastage and getting its users eating healthier. Its an easy and straight forward app that anyone can use and enjoy. One of the unique selling points of this app is the ability to select what items you have left in your fridge and the app will come up with recipes that will use as many of those ingredients up as possible. So if all you have left in your fridge is say an avocado, some goats cheese and beef, it will find recipes encompassing as many of these ingredients as possible. The healthy aspect comes in when browsing recipes that will contain nutritional information on how healthy the recipe is. If you are still in need of some ingredients it will create a shopping basket automatically for your desired ingredients and show the user deals and offers for the required ingredients at several supermarkets. This would allow the user to go to a store nearby to pick up your order or have it home delivered. As not all the items your want would be part of a recipe, or you may want to add something to the dish, the app would also gives the user an option to purchase any other items they require from the chosen supermarket sells. Mission Simply Recipes is looking to become the next kitchen essential, and the next stage in how people find out and access recipes. The mission is not only to have a simple to use app but to have a vast amount of choice available to its consumers. We want a fair profit for the owners and supermarket chains who sign up, while having a rewarding place for the employees to work. While at the same time being green and helping people reduce wastage and save money. Objectives Simply Recipes objectives for the first 5 years of operation include: Expanding into new customer segments. Introducing new celebrity chefs to the application. Keeping Employee Costs below 25% of revenue. To maintain a profit. Help People maintain a healthier lifestyle. Keys To Success The creation of a unique and innovative recipe app with many unique features, that differentiate us from the competition. Simple and easy to use app. Many discounts and offers to our customers. Large Amount of Monthly Active Users. To get several of the large supermarkets signed up to Simply Recipes. Several Celebrity Chefs signed up to Simply Recipes. Controlling Costs at all times without exception. Key Partners The first key partners we expect to obtain would be the companies that manage and maintain the app stores for the mobile operating system such as Google and Apple. These partners would give Simply Recipes a simple and effective method of distributing the app to potential customers. These partners would also give a simple and effective method of collecting users subscription fees, explained in more detail in the revenue section. Other key partners would include supermarket chains such as Tesco, Asda and Sainsburys, as this is where the users of the app would be purchasing their ingredients from. Having a close connection with these partners will help provide our customers with the greatest possible selection of ingredients and offers. While at the same time we will be able to provide the supermarket chains a better understanding of what its customers require. Key Activities Simply recipes will keep a keen eye on the maintenance and future development of the app. We will make sure it continues to function correctly and remains bug free. This will ensure its users have the best possible experience while using the application. As users will have the ability to upload their own content, we would like to have these recipes to have the recipes displaying their nutritional information such as how much fat, salt, etc is in the meal. The users of the app may be unaware of this information. So Simply Recipes plans on updating and maintaining this information for its users. We would also like to reward our customers who use the app regularly by uploading their own content and use it to purchase their weekly shop. To do this we will need to continually be looking for potential offers for our customers, whether they be free subscription to the app, restaurant/ supermarket vouchers etc. Key Resources To maintain Simply Recipes we will need a few key resources. One of these is computers to maintain and update the application. To distribute the app through the various application stores an internet connection will also be required. We currently have one member of our team who is technically minded so will be in charge of the development and maintenance of the application. We currently have three members of our team who are incredibly knowledgeable about the nutritional information in food. But as the application expands and more users upload their content they may not be able to handle the volumes so other nutritionists will need to be recruited. Value Propositions What are we selling? For the app user we would be offering them a vast amount of high quality recipes, and a highly discounted rate to those found in a recipe book. While at the same point having many unique features not currently found in current mobile recipe apps, such as the ability to enter several ingredients and the app will bring up recipes using as many of those ingredients as possible. Reducing wastage and saving the user money in the process. Another feature that you wont find in any other recipe app, is that if the user likes a recipe they can add the required ingredients in the recipe straight to a shopping basket. For the supermarket, we will be offering a large amount on active monthly users, enthusiastic cooks who are looking to cook something new. By giving supermarkets a chance to get closer to their customers they will receive a better understanding of what customers are buying and what items, if any, they should begin to stock. It will also give supermarkets a easy and cheap way to advertise what food and drink they currently have on offer. Finances Revenue Revenue will be created in several ways. The first method will be by charging the users a small subscription fee of around  £0.79. The reason why this price will be introduced at this rate as in our market research it has shown what people would be willing to pay for such a service, shown in Figure [1]. Figure [1] Subscription Price The majority of our revenue will come from the supermarkets. By allowing users to purchase the ingredients they require directly from supermarkets we would ask the supermarkets for a small cut of the profits they make from the transaction. In 2012 Tescos PLC was operating on a 6.1% profit margin [7], meaning a family of 4 spending  £100 a week on food Tesco would see  £6.10 of that. We would be asking Tescos for a 10% cut on their profit they receive through the app, resulting in Simply Recipes receiving around  £0.61. If we manage to achieve the 10,000 active monthly users at the beginning of the first year that could bring in revenue of up to  £317,200 from the supermarkets alone. We are looking at the end of year 5 to have around 60,000 monthly active users with around 70,000 that use the app for special occasions. This projection would bring in revenue of anywhere up to  £1,305,400. For users wishing to purchase a subscription to the app many of the Mobile operating systems allow users to purchase this through the operating systems designated application store. Then the company in charge of the app store pays the developer at the end or beginning of each month taking a cut of around 30% [2]. So for a  £0.79 subscription fee per user Simply Recipes would receive  £0.553 per month per user. This is a good way of collecting users fees as it can make users feel more comfortable with the transaction, as many people feel uncomfortable giving their card details to new websites/ Apps they are unfamiliar with. For users purchasing their shopping the users can purchase this in App, using either a debit or credit card. This purchase will be forwarded initially onto the supermarket with them returning the 10% of their profit to Simply Recipes. Below is a short breakdown of the where the revenue we plan on generating comes from: Revenue Year 1 Year 2 Year 3 Year 4 Year 5 Investment 50000 0 0 0 0 Supermarkets 152500 228750 305000 457500 915000 Subscription 18960 3950 6320 15800 35550 221460 232700 311320 473300 950550 Costs The main cost for start up of Simply recipes will be the development of the app. This will be a one off cost for the initial start-up of the app, but a running cost will need to put into place of around to maintain the app keeping it up to date and bug free. As users will be able to upload and download recipes a server will initially need to hired to have some where the recipes can be stored for uploading and downloading. This will become a running cost for the first 5 years, where we would be looking to purchase a server for the company. To remove this running cost, and allow Simply Recipes to have easier access to the content its users are uploading. Once the first year of trading is complete and recruitment is required, Simply recipes will locate to a rented office. Another major cost in developing the app is advertising as without it people will be unlikely to hear about Simply Recipes. Below if a short break down of where the major costs of the business will be going: Expenses Year 1 Year 2 Year 3 Year 4 Year 5 Wages 150000 200000 250000 300000 350000 Total Bills 20000 8000 8000 8000 8000 Advertising 20000 20000 20000 20000 20000 Rent 300 300 300 300 600 190300 208300 258300 308300 358600 Profit Simply Recipes is looking to help people lead a healthier and more productive lifestyle. By providing its users with a quick and simply to use app, it can help people tackle the problems that come with unhealthy eating such as diabetes and obesity. Modern society is beginning to prefer companies and individuals who have a greener attitude. Simply Recipes aim to become other company with the ambition of offering its users a great product while at the same time helping out the environment. By helping people come up with recipes with the ingredients that have lying around will reducing the amount of food and package wastage each household produces, while at the same time reducing the expenditure on their weekly shop. We are also looking to turn over a profit, which grows with each year of trading. Allowing us to expand the apps capabilities and what Simply Recipes can offer its customers. Below is what we are looking to make in the first 5 years of trading. Profit Year 1 Year 2 Year 3 Year 4 Year 5 Revenue  £221,460.00  £232,700.00  £311,320.00  £473,300.00  £950,550.00 Expenses  £190,300.00  £208,300.00  £258,300.00  £308,300.00  £358,600.00  £31,160.00  £24,400.00  £53,020.00  £165,000.00  £591,950.00 Figure [2] Profit Channels The way to deliver apps to customers currently for the majority of mobile platforms is through there designated app store. For apple that would be the iOS app store [2], for Google the Google Play store [4] and for Windows phone the Windows Marketplace [6]. These stores allow users to find the application quickly and easily. So we will be submitting versions on the app to these stores to allow quick and easy access to the app. For Googles Android operating system their app store is not the only place that their users can access apps from, they can also be accessed from sites such as Amazon Apps [1]. Therefore Simply Recipes will be uploaded to these stores as well. Typing up recipes on a mobile device is tiresome and can take much longer than a desktop counterpart. So we would be looking in the future to have a website counterpart to the app. That would have similar functionality to that of the app. So people gain knowledge of Simply Apps quickly, we are aiming to advertise Simply Recipes in students campus news papers and news papers such at metro to attract business men and women. Customer Segments There are several different types of customers who are likely to use the app. Initially it will be aimed at the student market and the busy business men and women who dont have much free time so tend to look for meals that are quick and healthy, while at the same time trying to save some money. We would be looking in the future to expand the customer segments in the future to having recipes specific to users dietary requirements such as if they are diabetic or cant eat gluten. Its often hard to find a good set menu for dinner parties so this is another area which Simply Recipes would like to expand on. Our market research showed that the most common meal people make at home was dinner, shown in Figure [3], so this is the meal the Simply Recipes app will try to include the most content for. Figure [3] Meal Usually Cooked At Home Customer Relationships Customer relationships will be maintained in several ways. The first is by allowing users to easily upload and share their own recipes and rate others on theirs, to give the app a greater sense of community. The second will be by offering users special offers such as a free upgrade of the app to the premium service, money off their desired supermarket or even the chance for vouchers on meals out. The more the users uses the app for purchasing their weekly shop or even by uploading their own content the more discounts and offers they will receive. The final way this app aims to maintain a good customer relationship is by having a celebrity chef section. People buy many celebrity chef books, the size of the cookbook market in the US was around $1billion in 2011 [4].

Hr Job Analysis

Introduction Job analysis is the process of describing and recording aspects of jobs and specifying the skills and other requirements necessary to perform the job. The main purposes of conducting job analysis are to prepare job description and job specification which in turn helps to hire the right quality of work force into the organization at right place and with the right skills. Job description and job specification further gives conclusions for job evaluation. In the fields of Human Resource (HR), job analysis is often used to gather information for use in personnel selection, training, classification, and compensation and salary.There are several ways to conduct a job analysis, including: interviews with incumbents and supervisors, group interviews, questionnaires (structured, open- ended, or both), observation, diary method and gathering background information such as duty statements or classification specifications. Yet it none of the methods can give 100% perfect results hen ce in job analysis conducted by HR professionals, it is common to use more than one of these methods or a combination of these methods. For example, the job analysts may tour the jobsite and observe workers performing their jobs.During the tour the analyst may collect materials that directly or indirectly indicate required skills (duty statements, instructions, safety manuals, quality charts, etc. ). The analyst may then meet with a group of workers or incumbents. And finally, a survey may be administered. In these cases, job analysts typically are industrial/organizational psychologists or Human Resource Officers who have been trained. The job analysis that i conducted is the interview method. Here is a brief introduction of the organization and the incumbent interviewed for job analysis. Allied Bank LimitedAllied bank is one of the biggest banks of Pakistan. It is an old organization which was formed before partition in 1942. It was the first Muslim Bank Established in Pakistani t erritory before Partition (1942) with the name of Australasia Bank. It was named as Allied Bank of Pakistan from Australasia Bank Limited in 1974, and Sarhad Bank Ltd, Lahore Commercial Bank Ltd and Pak Bank Ltd were also merged in it. In August 2004 the Bank was restructured and the ownership was transferred to Ibrahim Group. Currently, it has 800 online branches with a total of 12000 work forces in Pakistan.Introduction of interviewee The incumbent interviewed for the purpose of job analysis is Shahid Rafique. He works Regional Corporate Office Allied Bank Limited 7-E/3 Main Boulevard, Gulberg-3 Lahore. Email ID: [email  protected] com Job description Organization name: Allied Bank Limited Job Title: Branch manager Reports to: Regional headquarters/Regional manager Supervises: All the departments of the branch Functions: Manages and administers operations of the branch Duties and responsibilities * Plan and direct the branch operations and administer the working of the whole bra nch. Supervise the human resource of its own branch department wise. * Marketing of the bank which includes achieving the deposit targets assigned to the branch. Attending meetings for the marketing and making sure the targets are achieved within the given time. * Provide a superior level of customer relations and promote the sales and service culture. * Coordinating with regional headquarters for getting updated with the organizational goals and objectives and also let all the employees of the branch well aware of the goals and objectives of the organization. Making sure that employees working under his/her supervision are well motivated and maintained properly. * Evaluate the performance of the employees working under his/her supervision. * Reporting about all the duties and responsibilities to the Regional Manager. Job specification * 16 years of education, Master’s degree or equivalent. * Preferred field of study is MBA Marketing. * At least 5 years of experience in banki ng or any financial organization including marketing experience as well. * Minimum age limit is 25 years. * A good manger should have: * Marketing skills Communication skills * Critical thinking * Should be a good psychiatrist (in context with customer behaviour and Psyche). Job evaluation Branch manager is a very important designation to the organization. A Branch Manager is a very much skilled and experienced worker who is much aware of the organizational goals and objectives and coordinates those goals and objectives to the employees working in his/her supervision. The salary range for a Branch Manager should be from 70,000 to 90,000. The job is evaluated through two types of reports: Annual performance report. * Annual confidential. Comments from the incumbent for job evaluation Any incumbent can be evaluated so that the incumbent is also satisfied of the annual reports is to ask him/her to write the APR for his/herself and then supervisor should evaluate the APR. Conclusion The conclusion of the whole discussion is that the main purpose of conducting a job analysis is to prepare job description and job specification which in turn helps to hire the right quality of work force into the organization at right place and with the right skills.Job description and job specification further gives conclusions for job evaluation. This information is used to design effective job. To design effective job we should keep balance between efficiency and behavioural elements. Efficiency element emphasizes productivity and behavioural element focus on employee needs. In my job analysis a branch manager is a leader of the branch. Person working as a branch manager should be bold enough to lead a team of 20 or more. He/she should be a good marketer and a good psychiatrist so that he/she can understand the mind set of the customers.A Branch Manager should have good communication skills to tackle different situations and can handle contingency plans. Fair salary and compensatio n and other benefit should be given to the manger to keep balance. Job analysis is very important and a very complicated process. Yet there are some limitations of job analysis for example a Job descriptions may not be suitable for some senior managers as they should have the freedom to take the initiative and find fruitful new directions.Job descriptions may be too inflexible in a rapidly changing organization, for instance in an area subject to rapid technological change. Other changes in job content may lead to the job description being out of date. The process that an organization uses to create job descriptions may not be optimal. There is no method for it which can give perfect results but through combination of methods and careful analysis one can have good results . Experience is needed for analysing jobs. Hr Job Analysis Introduction Job analysis is the process of describing and recording aspects of jobs and specifying the skills and other requirements necessary to perform the job. The main purposes of conducting job analysis are to prepare job description and job specification which in turn helps to hire the right quality of work force into the organization at right place and with the right skills. Job description and job specification further gives conclusions for job evaluation. In the fields of Human Resource (HR), job analysis is often used to gather information for use in personnel selection, training, classification, and compensation and salary.There are several ways to conduct a job analysis, including: interviews with incumbents and supervisors, group interviews, questionnaires (structured, open- ended, or both), observation, diary method and gathering background information such as duty statements or classification specifications. Yet it none of the methods can give 100% perfect results hen ce in job analysis conducted by HR professionals, it is common to use more than one of these methods or a combination of these methods. For example, the job analysts may tour the jobsite and observe workers performing their jobs.During the tour the analyst may collect materials that directly or indirectly indicate required skills (duty statements, instructions, safety manuals, quality charts, etc. ). The analyst may then meet with a group of workers or incumbents. And finally, a survey may be administered. In these cases, job analysts typically are industrial/organizational psychologists or Human Resource Officers who have been trained. The job analysis that i conducted is the interview method. Here is a brief introduction of the organization and the incumbent interviewed for job analysis. Allied Bank LimitedAllied bank is one of the biggest banks of Pakistan. It is an old organization which was formed before partition in 1942. It was the first Muslim Bank Established in Pakistani t erritory before Partition (1942) with the name of Australasia Bank. It was named as Allied Bank of Pakistan from Australasia Bank Limited in 1974, and Sarhad Bank Ltd, Lahore Commercial Bank Ltd and Pak Bank Ltd were also merged in it. In August 2004 the Bank was restructured and the ownership was transferred to Ibrahim Group. Currently, it has 800 online branches with a total of 12000 work forces in Pakistan.Introduction of interviewee The incumbent interviewed for the purpose of job analysis is Shahid Rafique. He works Regional Corporate Office Allied Bank Limited 7-E/3 Main Boulevard, Gulberg-3 Lahore. Email ID: [email  protected] com Job description Organization name: Allied Bank Limited Job Title: Branch manager Reports to: Regional headquarters/Regional manager Supervises: All the departments of the branch Functions: Manages and administers operations of the branch Duties and responsibilities * Plan and direct the branch operations and administer the working of the whole bra nch. Supervise the human resource of its own branch department wise. * Marketing of the bank which includes achieving the deposit targets assigned to the branch. Attending meetings for the marketing and making sure the targets are achieved within the given time. * Provide a superior level of customer relations and promote the sales and service culture. * Coordinating with regional headquarters for getting updated with the organizational goals and objectives and also let all the employees of the branch well aware of the goals and objectives of the organization. Making sure that employees working under his/her supervision are well motivated and maintained properly. * Evaluate the performance of the employees working under his/her supervision. * Reporting about all the duties and responsibilities to the Regional Manager. Job specification * 16 years of education, Master’s degree or equivalent. * Preferred field of study is MBA Marketing. * At least 5 years of experience in banki ng or any financial organization including marketing experience as well. * Minimum age limit is 25 years. * A good manger should have: * Marketing skills Communication skills * Critical thinking * Should be a good psychiatrist (in context with customer behaviour and Psyche). Job evaluation Branch manager is a very important designation to the organization. A Branch Manager is a very much skilled and experienced worker who is much aware of the organizational goals and objectives and coordinates those goals and objectives to the employees working in his/her supervision. The salary range for a Branch Manager should be from 70,000 to 90,000. The job is evaluated through two types of reports: Annual performance report. * Annual confidential. Comments from the incumbent for job evaluation Any incumbent can be evaluated so that the incumbent is also satisfied of the annual reports is to ask him/her to write the APR for his/herself and then supervisor should evaluate the APR. Conclusion The conclusion of the whole discussion is that the main purpose of conducting a job analysis is to prepare job description and job specification which in turn helps to hire the right quality of work force into the organization at right place and with the right skills.Job description and job specification further gives conclusions for job evaluation. This information is used to design effective job. To design effective job we should keep balance between efficiency and behavioural elements. Efficiency element emphasizes productivity and behavioural element focus on employee needs. In my job analysis a branch manager is a leader of the branch. Person working as a branch manager should be bold enough to lead a team of 20 or more. He/she should be a good marketer and a good psychiatrist so that he/she can understand the mind set of the customers.A Branch Manager should have good communication skills to tackle different situations and can handle contingency plans. Fair salary and compensatio n and other benefit should be given to the manger to keep balance. Job analysis is very important and a very complicated process. Yet there are some limitations of job analysis for example a Job descriptions may not be suitable for some senior managers as they should have the freedom to take the initiative and find fruitful new directions.Job descriptions may be too inflexible in a rapidly changing organization, for instance in an area subject to rapid technological change. Other changes in job content may lead to the job description being out of date. The process that an organization uses to create job descriptions may not be optimal. There is no method for it which can give perfect results but through combination of methods and careful analysis one can have good results . Experience is needed for analysing jobs.

Flatlands Questions Essay

1) Which did you like better – the movie or the book, and why? I liked the movie better. I personally did not really like the ending of the book. A. Square got to see the 3rd dimension, something no one except the council knew about. I thought there was going to be a big revelation at the end of the book, but instead he gets thrown into jail and basically forgotten. It was like nothing happened. Not even his grandson found out. 2) Provide 3 major differences between the movie and the book? In the book, all women were lines. However, the women could be squares, hexagons, or even circles. There was a monument given to Flatland that no one was allowed to be around in the movie, but there was no such thing in the book. Also, A. Square actually had people thinking and rebelling against the circles because of his trial in the movie. In the book he was locked up and forgotten. In the book, A. Square’s grandson later said that what he had said about other dimensions foolish, while in the movie, A. Square’s granddaughter went to go find out about the 3rd dimension herself and was thrown into space. 3) What outstanding questions exist from the movie? If there are the 4th, 5th, 6th, etc. dimensions, what would the new direction added be? What kind of important information has a higher authority hid from us commoners? What facts that we definitely consider true are actually false?

BIP A Behavior Intervention Plan Guide