Marketing Essay Example | Topics and Well Written Essays - 250 words - 72

Marketing - Essay Example With the sun extremely harsh in New Zealand, information on safety is imperative. The researcher can access this information from libraries and databases in universities, colleges, and technical institutions. As much as the secondary data will help the researcher to know much about the New Zealand environment, primary data is crucial in the study. The wristband is a newly invented product through the innovation of the people hence primary data will boost the research objectives. The researcher will be interested in getting firsthand information from the people hence surveys and self-administered interviews will be used widely. Through the surveys and interviews, the researcher will aim at understanding the attitude and feelings of the people towards the wristband. The researcher will also be interested in knowing the reasons that would prompt the people to shun the use of the wristband and why some people would not think of using the wristband in the first place. However, the researcher will be careful with the information in order to ensure it is reliable and valid. Rix (2010) argues that the researcher must work to limit error and possibility of a biased

The key traits to strong organizational cultures Essay

The key traits to strong organizational cultures - Essay Example gement always has a substantial influence on the corporate culture, and their influence is being proportional to the level they are in the hierarchy (Cameron, Kim & Quinn, n.p). In addition, the managers control the organizational culture varying among the managers due to their different level of training and leadership style. The style in which different managers handle employees also affects the workplace culture. In some organizations, the management permits the employees to make own decisions as well as letting them participate in strategy making. This makes an organization to be results-oriented, employee engagement and effective decision-making, key traits of a strong organizational culture. Such organizational culture allows employees to be close to the management and encourages a long-term relationship with the organization. The leadership style and management style must respect the workers to evade the culture of them working for money only. Furthermore, the organizational culture is also affected by individual working with the organization. Employees have a special way in which they influence the culture of a company. The aspects of the employees that affect the culture include their attitudes, interests, perceptions, mentalities and their process of thinking. For instance, organizations that hire persons from defense background tend to operate in a strict culture where all the employees follow set policies. Incidences of lateness to work rarely happen in such organizations. The employees’ mindset creates the culture of the workplace. The founders and the owners of an organization add the list of important factors that influence organizational culture. Mostly, the founders of an organization develop its philosophy as well as establishing the core fundamental values (Schein, n.p). Additionally, the organization owners can exert considerable influence from more perspectives of the category of the owner. The influence of owners becomes even more profound